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Whiteboard videos consist of a series of illustrations that are drawn on screen. These illustrations follow a story that is narrated by a voice over artist. The graphics and animation are usually more simple for whiteboard videos, making them a great option for companies working with lower budgets. Although simple, they are engaging and effective tools for explaining complex topics.
Whiteboard videos are especially effective for educational videos, whether it be for students, customers, or employees. These videos normally have a quicker turnaround time than standard explainer videos, making them great to order in bulk. They’re also helpful for companies looking to create video on a smaller budget. Adding whiteboard videos to marketing campaigns increases engagement, as viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
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