Whiteboard videos consist of a series of illustrations that are drawn on screen. These illustrations follow a story that is narrated by a voice over artist. The graphics and animation are usually more simple for whiteboard videos, making them a great option for companies working with lower budgets. Although simple, they are engaging and effective tools for explaining complex topics.
Great for teaching a series of topics
Creates high levels of engagement
Why it’s effective:
Whiteboard videos are especially effective for educational videos, whether it be for students, customers, or employees. These videos normally have a quicker turnaround time than standard explainer videos, making them great to order in bulk. They’re also helpful for companies looking to create video on a smaller budget. Adding whiteboard videos to marketing campaigns increases engagement, as viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.