Before animating your video, it’s important that we lock down the overall style and look. We do this by creating Style frames for your team to reference and provide feedback on.
Style frames are a great way for us to help you understand what your video is going like before receiving your first draft. We select 4 scenes from your script and create 4 fully designed images to show you what the end style will look like. The images aren’t animated yet, and won’t be until we’ve received approval on the video’s creative direction. Think of them as still images taken from your final video. Once you are happy with the overall look of the scenes we’ve created, we will proceed to animation.
Style frames add a small amount of time in the beginning of the project, but save a lot of time and money by the end of the project. It’s very important that the style is decided during this stage to avoid having to re-design and re-animate entire videos. When reviewing your style frames, we ask that you make sure everything looks on-brand, and includes the color palettes, fonts, images, etc that you want included in your video.
Because this is the last step before animating the first draft of your video, we ask that you confirm the look and feel of the illustrations with your stakeholders before giving us the green light to move forward. Having everyone on board with the design during this stage is important for avoiding any unexpected surprises when the first draft is delivered. If you feel like something is missing or should be included, please don’t hesitate to let us know so we can be sure it’s added to your video.