An explainer video is a short animation that explains a concept or idea in an engaging way. Think of it as the perfect elevator pitch. Explainer videos allow viewers to better understand complex ideas in a short amount of time. They help your business explain who you are, what you do and why it’s important, all while keeping your audience engaged.
Benefits:
Increase conversion rates for marketing and email campaigns
Rank higher on Google search engines
Customizable style to showcase your brand’s personality
Short and engaging content
Why it’s effective:
Explainer videos are the best when it comes to condensing complex information into a short pitch. These videos don’t just talk about the benefits of your product, they SHOW it. That’s what makes them so powerful; and with so many different visual styles to choose from, they demonstrate your company’s ambition and personality in a way that’s unique to your brand.