6 reasons to use video for employee training and development

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While many organizations recognize the importance of training programs, there are much fewer that are effective at executing them. Video training can help with onboarding, launching new products or services, explaining new software or boosting on-the-job skills.

Effective use of video training through all stages of an employee’s journey has proven to be extremely powerful for both retaining top talent and maximizing company resources. This article will cover the top six reasons why your business should incorporate video into their employee training programs. 

Provide the Best Onboarding Experience

According to a recent online survey, 93% of employers believe onboarding is a critical component to employee retention, yet nearly 10% of employees have left a company due to a poor onboarding experience. Developing a streamlined onboarding program could be the difference needed to maintain top talent. 

New employees are most engaged during the first 90 days of employment, making the first 90 days prime time to create a great impression. Video captures more than just words and is a great way to represent your company’s culture, spirit and dedication to providing the best possible resources for your people. 

Video can be used to answer commonly asked questions, providing a fun way to learn, and preventing longtime employees from being inundated by questions from curious new employees. An onboarding video can also serve as a roadmap to not only show new employees your corporate values and mission, but also the lay of the land, like where to find the bathrooms and relevant business departments.    

Video Training Is Easier to Schedule

One of the best perks about video is its accessibility. Whether you have 10 employees or 100, continued training can be difficult to organize. Video training helps eliminate schedule conflicts by allowing training materials to be uploaded to a company’s internal website so employees can watch them anytime, anywhere.

Additionally, 79% of learners feel they absorb information better by having control over when they learn. With the flexibility of video training, employers can choose a time when they are most focused or ready to apply new knowledge. 

Traditional classroom training typically has more distractions, and not every employee feels comfortable raising their hand to ask an instructor to repeat something. Video training allows each employee to learn at their own pace, watch and rewatch information until the material is fully understood.

employee watching training video on computer

Video Has Higher Employee Engagement and Memory Retention

If you want your employees to engage with your trainings, video is the way to go. Employees are 75% more likely to watch a video than read text material. Ever since visual media surfaced, it’s been the preferred method for entertainment and information consumption. Video allows you to use a storytelling technique to convey information in a more engaging manner, which creates a stronger connection between your employee and how they contribute to the mission of your company. 

Video is also more conducive to memory retention. Scientific research shows that people forget 70% of new information within 24 hours. As an employer, how can you ensure your training material is worthy of the 30% of information your employee’s brain holds onto a day? Incorporate video into your training and development programs. In employee training, memory recall is much higher for video, with people being able to remember 80% of what they watch compared to just 20% of what they read.

Video Training Provides Measurable Results

Without a tracking tool, the effectiveness of traditional classroom employee training and development is difficult to measure. Video training answers the question of effectiveness by providing measurable results. Video hosting platforms use metrics, or analytics, to track performance and engagement so you’re able to see how many times a video has been viewed and for how long it was viewed.  Reviewing video analytics allows you to be aware of content that isn’t effective so you can make necessary adjustments to improve training performance.

Video training can also provide insight to learning patterns. If the majority of viewers drop off at a certain point in the video, you can potentially identify a weak spot in your training. Also, by using interactive videos, you can ask questions throughout the training to find out who is understanding the material and who may need a bit more training.

Job Training Videos Are Cost Effective

Bottom line: traditional classroom training is expensive. 85% of every dollar spent on classroom training is spent on delivery, with 40% of employee training budgets being spent on just travel.  Video training can lower the learning and development budget while still providing a more effective method of employee training. 

Larger organizations with multiple offices and locations can avoid paying for the travel and lodging expenses of a corporate trainer by creating an internal video portal that’s accessible from all locations. This method also ensures that every employee is receiving the same training experience. Classroom employee training is inconsistent, making it difficult to pinpoint gaps or problem areas, which can result in additional training needed and more travel expenses. 

If building out an entire video training curriculum isn’t feasible yet, using training videos as a simple supplement to your program can increase effectiveness and reduce cost. You can ensure a more consistent and valuable experience for all employees by incorporating video into your training and development programs.

Videos Can Be Customized

The flexible and customizable nature of video allows you to tailor your content to train your team on any topic through various styles. Whether an animated video, live-action or one of the many other available styles, video allows you to run with your creative freedom. Video training also gives you the opportunity to showcase your organization’s personality while developing a training product that works best for your unique organization’s training program. 

Products, procedures and services often change to fit your clients’ needs. Video can be easily updated to stay current with changes and trends. Instead of having to brief multiple trainers on changes and developments, you can simply edit one video, or a series of videos, to update all employees at once and ensure every employee is receiving the same information.

Both technology and the people behind it are needed to deliver great employee experiences. Whether in onboarding or continued education training, supplementing your program with effective videos can help employees feel more connected to the material and provide a clear view of your company’s mission and values. Video training also encourages memory retention, increases engagement, saves time and lowers training costs.

If you’re looking to get started, check out our article for answering, “how do I write a script for a training video?“.